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AI SDR, agency or a new hire? How PEIQ compares.

The usual ways a trades firm wins work from property managers, condo boards and facility managers, compared on the two things that decide it: how well the option knows your buildings, and how much of what goes out you approve.

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Four ways to reach property managers. PEIQ starts at the building.

The usual options for winning work from property managers, condo boards and facility managers, placed on the two things that decide it, then side by side.

Your approval, generic reach Your market, your approval Generic, hands-off Knows the market, on its own AI SDR toolBusiness developer hireLead-gen agency Starts from contact lists Starts from the building Knows your buildings → On its own Each email and call You approve what goes out →

Where each option really sits

Hiring a business developer: knows the market as well as the person you hire. Works on their own judgment, so you see results more than emails.

  • Zones, not dots. Each option covers a range: a hire depends on who you hire, a tool on how it is set up.
  • PEIQ, honestly. The monogram marks what is proven today: pool and spa, at Superior. The dashed zone is the other trades, where each trade’s buying signals are added one by one.

Tap a zone, or pick an option below.

Compare PEIQ with
Compared on
Hiring a business developer
A lead-generation agency
An AI SDR tool
PEIQ
Built for
The market they worked in before
Many clients across many industries
Any industry, set up by your team
Canadian firms that sell to multi-unit residential buildings
Finds prospects by
Their own contacts and cold lists
Contact lists filtered by job title
Searching a contact database
Starting at the building, then the firm that manages it
First line of the email
Their read of the account
A campaign template
Personalised from company and role data
A fact about the reader’s own building
Before anything goes out
Their judgment
Campaigns you sign off up front
Depends on the settings you choose
You approve each email and call, and every draft gets a second review first
Channels
Email, phone and site visits
Email and calls, by package
Email first; some add calls
Email, outbound calls and answered callbacks
Follow-up
As time allows
On the campaign schedule
Automatic sequences
Spaced follow-ups in the same thread, stopped the moment someone replies
Canadian rules
Up to the person
Ask how they handle CASL
Ask how it handles CASL and Quebec
CASL basis recorded on every contact; French first in Quebec
On record
Their inbox and their notes
Their reports to you
Activity logs in the tool
Every email, call and promise, logged and transcribed
Measured on
A quota, after a ramp-up period
Appointments set
Emails sent and replies
Site meetings booked

Where a business developer still wins: the handshake on site. PEIQ books the meeting. Your team walks the building.

In detail

Each comparison, one page at a time.

PEIQ or hiring a business developer

Should a trades firm hire a business developer or use an AI SDR? Cost, ramp-up, control and what each does best, compared plainly.

Read the comparison →

PEIQ or a lead-generation agency

Lead generation agency or AI SDR? How they find prospects, what you approve, who owns the record and what a meeting costs, compared plainly.

Read the comparison →

PEIQ or a general-purpose AI SDR tool

Most AI SDR tools are built for any industry and start from a contact database. PEIQ is built for firms that sell to multi-unit residential buildings in Canada.

Read the comparison →
FAQ

Questions about the comparison

Is PEIQ an AI SDR?

Yes, in that it does a sales development representative’s job: research, first emails, calls, follow-ups, qualifying replies and booking meetings. We call it a digital employee because you brief it like a hire and it works only on your approval. It is built for firms that sell to multi-unit residential buildings in Canada.

How is it different from hiring a business developer?

A business developer brings judgment and a handshake on site. PEIQ does the research, outreach and follow-up every working day, logs every word, and books the site meeting. Your team walks the building.

How is it different from a lead-generation agency or an AI SDR tool?

PEIQ starts from the building rather than a list of job titles: the buildings in your territory, then the firm that manages each one. Every email opens with a fact about the reader’s own building, and every email and call waits for your approval.

See what PEIQ would find in your own territory.

Get a free territory report