Plain guides for Canadian trades firms that sell to buildings.
Business development, outreach rules and how property managers buy, written for owners of trades firms rather than marketers.
What is an AI SDR? A plain guide for Canadian trades firms
An AI SDR (AI sales development representative) is software that does the top-of-funnel sales work a business developer would: building the prospect list, writing first emails and follow-ups, making calls, sorting replies and booking meetings. For Canadian trades firms that sell to buildings, the ones worth using let you approve every message, keep CASL consent records, handle French for Quebec, and log every email and call. The site meeting and the close still belong to your team.
Read the guide →CASL and B2B cold email in Canada: what trades firms need to know
Under Canada's Anti-Spam Legislation (CASL), a commercial email needs three things: consent (express or implied), identification of the sender with contact details, and a working unsubscribe mechanism. B2B cold email can rely on implied consent when the person's business email was conspicuously published without a statement refusing unsolicited messages and the message relates to their role; unsubscribe requests must be honoured within 10 business days. This is general information, not legal advice.
Read the guide →How to win work from property managers and condo boards in Ontario
In Ontario, property managers gather quotes and recommend vendors, condo boards approve budgets and contracts, and REIT asset managers often decide capital work for rental buildings. Work follows cycles: reserve fund studies updated every three years, annual budgets and AGMs, contract renewals and seasonal work. Firms win by responding fast, quoting clear scope, having insurance and WSIB paperwork ready, opening with a true fact about the manager's own building, and asking for one short site meeting.
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